Focus on a key question/assumption and design an experiment that can evolve
How can you avoid big failure when you launch an innovation? ('Or at least reduce your risks?) Define a key question or assumption. Design how you'll find out. Make an experiment -- quick, cheap, and generative (so you'll learn something new).
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How can you avoid big failure when you launch an innovation? ('Or at least reduce your risks?) Define a key question or assumption. Design how you'll find out. Make an experiment -- quick, cheap, and generative (so you'll learn something new).
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